Strategy | Capacity | Innovation


(Change·En·gine, \t∫end·ʒɛndʒən\)


A collaborative blog for schemers, dreamers and evil geniuses for good.


CHANGINGMEDIA IS NOW CHANGELINGMEDIA We are delighted to announce our takeover and replacement by ChangelingMedia™. ChangingMedia is no more, its corporate body having been filched by fairies at the stroke of midnight to serve the cruel whims and strategic communications … read more


Tel-Hai Campaign Goes Live!

Welcome to Tel-Aviv International Airport, and to the newly launched campaign ChangingMedia has been working on for Tel-Hai College in the Galilee! The multimedia campaign will roll out across digital and print channels over the next few months, showcasing the innovative, … read more

The Police are not Our Landlords

If you were in Los Angeles last week, maybe you were a part of the great crisis of August 1, 2014. For a few hours that Friday, Facebook stopped working. Were you part of the panic that ensued? Network news reported on … read more

Make Jobs, Not Bombs

Work experience is the most important part of your resume, so why would previous employment prevent someone from being hired -especially if the new position was less dangerous or stressful than the work the applicant had already completed? This is … read more

Maybe City Planners Think Your Arms Are Tired

I’ve always thought of London as a friendly city. The only city to thrice host the Olympic Games, London hails itself as an welcoming destination city. That is, if you’re an Olympian, or a tourist. Not if you are experiencing homelessness.  Recently, … read more

The Race to End Comic Sans

In an increasingly digital age, there are some things that will always be written by hand. Postcards. The grocery list on the fridge. And, until homelessness is eliminated – panhandling signs. One foundation in Barcelona, Spain, had the idea to … read more

Realtors Want Housing For All

How do you experience homelessness? I wrote several months ago about the preferred terminology for homelessness; that “people experiencing homelessness” is a better phrase than “homeless people,” because it reminds us that homelessness is a condition – hopefully a temporary … read more

Hashtag: #EndingHomelessness

You won’t find out what I’ve done today by checking my facebook statuses. I’m comfortable with social media, but I try not to get too comfortable. No “woke up, ate eggs, went to work, looks like it might rain” information … read more

No Need for Spring Cleaning

I used to save everything. Clothes I’d never wear, old schoolwork, books I’d read already. I was a pack rat, and this continued right up until I had to move to college. And then move to Baltimore. Now, as I … read more

Perspective of the Poet

April is National Poetry Month. If poetry is the kind of thing you associate with Dr. Seuss or college kids at a coffee shop open mic, you are missing out. I’m no poet myself, but as a consumer I find … read more