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Design

Waterfront (mis)Management

By | Design, Social Enterprise, The Good Plan | No Comments

In the planning world, water is an asset. A public fountain or interactive water feature comes with a frequently-kept promise of bare feet, pennies, and photographs. Formal or informal, the joy on the faces of those playing in a spouting fire hydrant is the same as those playing in a municipally-owned fountain. Even without the barefoot interaction, waterfront property is of the highest value along the coast. Those of us in coastal towns like our water. We like our seafood, we like our ocean, and I’m sure we like our mountains too – but not enough to move to Montana.

Baltimore is undeniably fortunate to have the potential for significant waterfront engagement. The waterfront promenade, snaking seven miles along the Inner Harbor, is a valiant attempt to further the relationship between the city resident and the water, but each town has its challenges, and when it comes to waterfront property Baltimore is no exception.

Cities can’t just put a pathway around a waterfront and call it an asset – there’s more to it than that. I rarely frequent the Inner Harbor. If and when I do, I park in Little Italy and cross President Street on foot, en route to H&M or Urban Outfitters. I’ll park on the east side of I-83 for a concert in Rams Head or a basketball game at Lucky’s. The Inner Harbor is not my neighborhood, but then again, is it anyone’s?

This past weekend I joined three colleagues for a walk around the promenade. Photographing light fixtures, seating, noting the scale of public art and the absence of benches in places we wanted to sit, we took our cameras and notebooks and walked – noting what worked, what didn’t, and what was somewhat nonsensical.

“Wait, there are two significant service entrances for two neighboring restaurants?”

“Hold on, delivery trucks turn around here? Where the bridge dumps pedestrians directly onto the promenade?”

“Why doesn’t anyone walk back here? Why does this feel like a service entrance?”

During our walk, a colleague noted that areas in the harbor are always busy.

“People are always climbing on these,” he noted, while pointing to the upside down kid-scale arches outside the information pavilion.

‘Yes,’ I responded ‘but they’re never the same people.’

At present, the Inner Harbor is for tourists; the people crawling on this upturned artwork will do so once or twice before jumping on a bus or plane, preserving the novelty of our harbor place in their temporary visitor minds. So how can we change this? How can we make an area crafted for tourists more frequented by residents, and can there be that type of overlap?

Here’s how not to do it: Puerto Madero is an upscale waterfront area in Buenos Aires that caters to residents of a higher economic divide. The neighborhood lies on the outskirts of the city, and it is no accident the neighborhood remains disconnected from the city’s public transit network. Yes, there are restaurants and apartments, but you have to pay to get there, and you have to pay to stay there. While it is certainly public land, the definition of ‘public’ is “upper class individuals.”

Imagine if Baltimore were like that: you could only get to the waterfront via taxi or personal car. Upon arrival you wouldn’t find anything to do but eat or drink in an overpriced outdoor restaurant. There are no tourist attractions or museums, no sand volleyball courts, no connected running path. What results is a beautiful waterfront space, intentionally designed to serve the elite, and not considered a formal part of the city – it may as well be considered a nearby waterfront suburb.

Choice American cities like Boston, Seattle, and New York have found their waterfronts hidden by highways and traffic, restricting the waterfront experience to dashboard and window views while speeding from place to place or sitting in traffic between. In this sense, Baltimore is fortunate; having preserved the waterfront path for foot traffic and bicycles, and allowing access to the area by way of public transit and private car. The so-called infrastructure of a waterfront is present. What lacks are the soft costs and identity. Putting in smart seating, effective lighting, and trashcans must be partnered with a change in mentality. At some point, we need to adopt the harbor as a place for us, the resident, and not simply the place to take our out-of -towner.

Resolutions of Change

By | Design | No Comments

When I was laid off less than two years after beginning what I thought would be a glamorous career in advertising on Michigan Ave., I was shocked. I cycled through every emotion — confusion, fear, regret, anger, insecurity. It was a roller coaster I hadn’t prepared for.

I’d read books by Ogilvy, knew the cool shops like Wieden + Kennedy, GSD&M and Crispin Porter + Bogusky. I admired Arnold’s Volkswagen campaigns and kept up with new pitches in AdAge. I had spent my college years like most Gen X’ers — with the belief that my hard work and dedication would pay off with an entry-level gig at a big agency, working on big-name accounts and cluttering my desk with creative awards.

It might still work out that way for some people, but it didn’t for me. And I’m glad. The economy tanked, and it sucked for many of us, and then slowly people realized they had to adapt or die. The world of advertising and design has changed drastically and will continue to change for years to come.

I recently read George Prest’s Advertising Is Dying. Long Live Design blog post, nodding my head in agreement. The executive creative director of R/GA London challenges the traditional role of advertising, stating design is at the core of the new marketing. Information design, graphic design, experience design and product design, all shape and shift the brands advertisers once shrouded in clever wordsmithing and special effects. The true essence of a product, or a service, or a person, now lays out in the open, to be poked and prodded by anyone. And the world needs those design thinkers more than ever.

Obviously technology and the social aspect of marketing are huge catalysts in the nouveau design and advertising ecosystem. I believe the most profound change (even reflecting on 2012 alone) is in the growing emphasis now placed on social enterprise, and the wonderful things that are being developed out of cross-disciplinary collaborations. Small partnerships to mega corporations are embracing the value of design for social change. Advertising was once a cool kids club that seemed secretive and esoteric to outsiders. Design has been present all along, in multiple disciplines, waiting patiently for its moment to shine. And slowly, the big thinkers and creatives are shifting their awareness to inclusion. Everyone deserves great design.

Thank God some humanity is seeping back into our industry. It’s long overdue. Ironic, though, that it took technology, machines that we invented, to make it happen. —George Prest

I’m looking forward to seeing the application of design continue to evolve. And I resolve to be ready to adapt and be part of this exciting movement. How can design change something for the better this year? To use TBWA/Chiat Day’s groundbreaking Apple ad campaign tagline, “Think Different.”

Image from Wikipedia.

Image from Wikipedia.

 


PHOTO CREDIT. Feature image by mortmer via flickr.

 

 

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By | Design | No Comments

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By | Design | No Comments

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By | Art & Social Change, Design, Education, Social Enterprise | No Comments

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By | Design | One Comment

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By | Design | No Comments

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Goodies for Good

By | Design | No Comments

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